Marketing Planning & Market Intelligence

"Analytics empower high performers to out-think and out-execute their competition."
Bruce Wilson, Director of Market Intelligence


Market Intelligence is the information relevant to a company's markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making to determine market opportunities, market penetration strategies and market development metrics. Successful business planning and development requires a good understanding of market potential as well as how your capabilities match against your competitors.

Our stellar research staff can give you the power of fact-based planning to achieve extraordinary results:

  • Industry Intelligence - We bring a fresh perspective in analyzing the dynamics of your industry. Old notions of how the industry works and where its going are challenged and new perspectives are built from the ground up to uncover emerging opportunities for your firm. We study the entire value chain of vendors, suppliers and customers to uncover the ways your firm can shake it up with service level improvements and cost savings.
  • Market Intelligence - We research your market segments and analyze them for hidden opportunities. We help identify new trends and emerging threats before your competitors do.
  • Competitive Intelligence - VSpring can uncover inside knowledge about your competition such as pricing methodologies, margins, new initiatives and client satisfaction levels. We assist you in creating and enabling winning counter measures. We can also develop early warning systems you can manage yourself.
  • Customer Intelligence - We gather the "voice of the customer" to understand your true value proposition and leverage where you've succeeded most often. We assess your current client base to refine target segments, improve margins and reduce unprofitable accounts.
  • Suspect Target Lists - Develop detailed lists of pre-qualified target firms for new sales based within your highest potential market segments.